OPRN Fall Webinar Series Part 2, Presented by DonorSearch - Advanced Prospecting

"Advanced Prospecting"

Did analytics and screening take over our prospecting work? Are we now letting machines pick our prospects or can we still do the art part? Join Marianne Pelletier to talk about (and review) prospecting techniques in the machine era of the Information Age.

Marianne Pelletier

​Marianne Pelletier has over 30 years of experience in fundraising, with the majority in prospect research and prospecting. She is one of the first adopters of donor modeling and data mining techniques, and is now a world-renown leader on this segment of the research profession. Her prospect research positions include analyst and department head for Harvard University, Lesley University, Carnegie Mellon University, and Cornell University.

Pelletier’s career also includes running an annual giving program with average increased revenues of 27% per year and providing software consulting through the Datatel Corporation, teaching clients both how to use their new software and assisting them with better analysis and more efficient processing. 

A recipient of a lifetime achievement award from the New England Development Research Association and a Woman of the Year designation by the National Association of Professional Women, Pelletier has served as a volunteer for both election campaigns and social service agencies. She currently serves as a trustee for Habitat for Humanity of Tompkins County and is president of the Finger Lakes chapter of AFP.

Pelletier is a graduate of Rockford University, and earned her MBA at Southern New Hampshire University. 

Thank you to DonorSearch for sponsoring this series!